- Why is the org interested in [the thing]? (Strategic relevance)
- What specifically does the org expect to gain? (Success metrics)
- How will the above results be measured? (Measurement)
- By when does the org expect those results to be realized? (Milestone(s))
- Where will responsibility sit for managing the [thing]? (Responsibility)
- Who will be consequentially accountable for the desired results? (Accountability)
IMPORTANT NOTES:
- If there is no strategic relevance, don’t do the thing.
- If what the org expects to gain can be accomplished in another more effective way, don’t do the thing.
- If the measurement is of the thing and not the business results, you’re measuring the wrong thing.
- If there’s no deadline, the thing won’t be done.
- If there is no responsibility or confused responsibility, no one will do the thing.
- If there is no consequence for not doing the thing, no one will do the thing.
Be strategic. Be Uncommon.
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